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Online channels can prove cost effective and open up access to global markets.

However, providing an ecommerce capability for your business requires more than just choosing and purchasing technology.  The way your business operates can have a fundamental impact on trading through digital channels.  That is why you must review, understand and then create end-to-end trading strategies that ensure all aspects of the trading experience are fit for purpose and integrated.


  • Audience profiling.
  • Product categorisation.
  • Buying and merchandising.
  • Competitor and industry analysis.

Business processing

  • Product selection and information management (PIM).
  • Pricing and promotions (static and dynamic).
  • Order management fulfilment processing.
  • International sales and delivery planning.
  • Warehouse and supplier optimisation.


  • Initial implementation and continued development.
  • Process design and development.
  • Requirement specification and vendor selection.
  • Technology assessment and architecture review.

Conversion optimisation

  • Commercial modelling and analysis.
  • Conversion flow.
  • Promotional optimisation.

Whether you already have an ecommerce capability that you want to improve or you are considering ecommerce for the first time, our collaborative approach ensures that you consider both the advantages and the potential disadvantages.​

Potential advantages:

  • Opening new markets.
  • Increased efficiency.
  • Reduced cost of sale.
  • Increased market availability (24/7).
  • Improved service for smaller customers.
  • Paperless processing and dynamic pricing.

Potential disadvantages:

  • The effect on staff and internal organisational structures.
  • Increased demand and competition.
  • Increased commercial visibility and competition.
  • Internal operational functions are ill prepared - manufacturing, buying and merchandising, marketing and customer services.
  • Technology investment and change in service quality/perception.